marketing & communications
A vital element of any business venture is the marketing and communications strategy that underpins the business. Rarely is it enough to build a web site and expect it to create its own traffic. Yes there are ways to get high traffic quickly, but without a solid strategy driving the site forward customers will soon be lost.
An integral part of our consultancy service, is the planning and creation of a marketing and communications strategy that maps the development of the web site and provides metrics to measure its performance. Our approach is to include the web site as just one element in the total marketing mix, with the result that our strategy is aligned with other key corporate objectives. A web site is NEVER a stand-alone marketing tool.
Having established a strategy we rely on data to measure our activities and guide our strategy. In any plan there needs to be flexibility, but without a plan, the objectives and goals of the site will rarely be achieved.
In addition, we offer marketing consultancy as a discrete service working with national and international organisations developing their strategies.
To discuss your requirements please call 01284 777444 and ask to speak to a consultant or email marketing@miuk.com.
MX Mecca
MX mecca provide Moto Cross holidays to racetracks in Southern California.
www.mxmecca.com
Tribes Travel
Dynamic .NET Holiday Content Management Website
Tribes Travel required a new website that enabled them to link individual items of holiday content together. A dynamic .NET Content Management Holiday system was created to provide this functionality.
www.tribes.co.uk