Adding value across all your marketing
A website should never been seen as a standalone marketing tool, especially in a business to business (B2B) environment. It should be at the centre of all your sales and marketing activities, and integrated with your other customer touch points, such as telephone, email, post, events and exhibitions. With this integration in place, your website becomes more tailored to the visitor’s likely requirements, and their activity is then able to influence the content, targeting and frequency of the other forms of marketing they receive. This process is called marketing automation.
We partner with Marketo, market leaders in marketing automation software. By combining our outstanding web technology, with their world-class software, the solution we deliver adds value across all your marketing activities and throughout your entire organisation by improving response rates, maximising the value of your marketing budget and providing a more personalised, appropriate and individual service to your customer.
Further information on the benefits of Marketo, as well as brief and more detailed videos explaining some of the features of the system are available, however to discuss your specific requirements, please contact us, or call us on 01284 777444.