Marketing & communications

A vital element of any business venture is the marketing and communications strategy that underpins the business. Rarely is it enough to build a web site and expect it to create its own traffic. Yes there are ways to get high traffic quickly, but without a solid strategy driving the site forward, customers will soon be lost.

An integral part of our service is our consultative approach to projects. This includes the planning and creation of a marketing and communications strategy that maps the development of the web site and provides metrics to measure its performance. Our approach is to include the web site as just one element in the total marketing mix, with the result that our strategy is aligned with other key corporate objectives. The website is not just a stand-alone marketing tool.

Once we establish a strategy the next stage is to measure the effectiveness of this strategy against key goals and targets. This is done by using data collected during the campaign to provide report analysis. This enables us to make the correct choices to ensure your campaign achieves its objectives.

To discuss your requirements please call 01284 777444 and ask to speak to a consultant or email info@miuk.com.