When developing a public website it is vital that a proportion of your budget is assigned to site marketing. Naturally, there is no point in creating a web site, no matter how sophisticated or well designed, if nobody knows that it exists.
There are many ways in which a site can be successfully marketed; however the search engines are likely to be the vehicles that provide you with the most traffic.
All the websites we build are constructed with this in mind. The key components of the page that are read by search engines (meta fields, header and content tags) are included within the underlying page structure. If you adopt the use of a content management system these fields can be controlled by you, so that your website can always be easily indexed by a search engine.
In addition to this we also use webmaster tools (available from search engines such as Google) so that your site is listed faster and any page/content updates are quickly registered.
We are also able to provide ongoing search engine optimisation, link building, affiliate marketing and pay-per-click bid management through a number of partner networks, contact us on 01284 777444 for more information.